Frequently asked questions
The customer in a Piggly Wiggly Store rambles down aisle after aisle, on both sides of which are shelves. The customer collects his purchases and pays as he goes out.
New York Times, 1923.
It is the elation we experience after each retail fit-out. We also experience similar elations from fast-food fitouts and drive thrus (see Instant Gratifications).
Not to be confused with a ‘counterfeit’, a ‘counter fit’ is the convulsion one experiences at the (new) counter after one realises that the counter does not fit. While a counterfeit can cause counter fits, not all counter fits are triggered in this manner.
It is the instant high we experience from a fast-food fitout. Instant gratification is short-lived and highly addictive. We seek it at any price.
Also known as the ‘Handover Date’. It is widely believed that it is easier to change the New Year’s Eve date than to change a Practical Completion Date. No attempt at this is known to-date.
As the name implies, this varies. Variations come in 2 main forms; (i) Daring (e.g., ‘My price was per square inch not square meter’), or (ii) outright creative (e.g., ‘My quote was in $USD’).
There are also ‘client’ variations. We cannot accurately define these.
That depends. If you are a client, you will undoubtedly have at least one (sometimes three). If you are a trade, your work is always perfect and all defects are an illusion of the mind.
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